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Cookie Policy

Last updated: 29 July 2025

1. Introduction

This Cookie Policy explains how Serene Crest Limited ("we", "our", or "us") uses cookies and similar technologies on our website. By using our website, you consent to the use of cookies in accordance with this policy.

This policy should be read alongside our Privacy Policy, which explains how we collect and use your personal information.

2. What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies can be:

  • Session cookies: Temporary cookies that are deleted when you close your browser
  • Persistent cookies: Cookies that remain on your device for a set period or until you delete them
  • First-party cookies: Set by our website
  • Third-party cookies: Set by external services we use

3. How We Use Cookies

We use cookies for the following purposes:

3.1 Necessary Cookies

These cookies are essential for our website to function properly. They enable core functionality such as page navigation and access to secure areas. The website cannot function properly without these cookies.

Cookie Name Purpose Duration
cookieConsent Stores your cookie preferences 1 year
sessionID Maintains your session while browsing Session

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website's performance and user experience.

Service Purpose Cookies Used Duration
Google Analytics Website usage analytics _ga, _ga_*, _gid 2 years / 24 hours
Internal Analytics Page views and user behaviour analytics_session 30 minutes

3.3 Marketing Cookies

These cookies are used to deliver relevant advertisements and track the effectiveness of our marketing campaigns. They may be set by us or our advertising partners.

Service Purpose Cookies Used Duration
LinkedIn Ads Professional advertising and analytics li_fat_id, li_giant 30 days / 7 days
Facebook Pixel Social media advertising _fbp, _fbc 90 days / 2 years

4. Managing Your Cookie Preferences

You can control your cookie preferences in several ways:

4.1 Cookie Consent Manager

When you first visit our website, you'll see a cookie consent banner. You can choose to:

  • Accept all cookies
  • Accept only necessary cookies
  • Customise your preferences

You can change your preferences at any time by clicking the cookie settings link in our footer.

Update Your Cookie Preferences

4.2 Browser Settings

Most browsers allow you to control cookies through their settings. You can typically:

  • View and delete existing cookies
  • Block cookies from specific websites
  • Block third-party cookies
  • Block all cookies

Browser-specific instructions:

  • Google Chrome
  • Mozilla Firefox
  • Safari
  • Internet Explorer
  • Microsoft Edge

5. Third-Party Cookies

Some cookies on our website are set by third-party services we use. These services have their own cookie policies:

  • Google Privacy Policy
  • LinkedIn Privacy Policy
  • Facebook Cookie Policy

6. Impact of Disabling Cookies

If you choose to disable cookies:

  • Necessary cookies: Our website may not function properly
  • Analytics cookies: We cannot measure website performance or improve user experience
  • Marketing cookies: You may see less relevant advertisements

You can still browse our website and access most content without accepting optional cookies.

7. Other Tracking Technologies

In addition to cookies, we may use other tracking technologies:

  • Web beacons: Small transparent images used to track page views
  • Local storage: Browser storage for temporary data
  • Server logs: Automatic collection of access information

8. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by updating the "last updated" date and, where appropriate, providing additional notice.

9. Contact Information

If you have questions about our use of cookies or this policy, please contact us:

Email: [email protected]

Phone: +44 20 7844 1550

Post:
Serene Crest Limited
25 Moorgate
London EC2R 6AY
United Kingdom

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