Privacy Policy

1. Introduction

Serene Crest Limited ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website or use our services.

We are registered in England and Wales under company number [Company Number] and our registered office is at 25 Moorgate, London EC2R 6AY, United Kingdom.

2. Information We Collect

2.1 Information You Provide

• Contact details (name, email address, phone number)
• Company information when you enquire about our services
• Messages and correspondence sent through our contact forms
• Newsletter subscription details

2.2 Information We Collect Automatically

• Website usage data through cookies and similar technologies
• IP address and browser information
• Pages visited and time spent on our website
• Referring website and search terms used

3. How We Use Your Information

We use your personal information for the following purposes:

• To respond to your enquiries and provide consulting services
• To send you our newsletter and marketing communications (with your consent)
• To improve our website and services
• To comply with legal obligations
• To analyse website usage and performance

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on:

• Consent: For newsletter subscriptions and marketing communications
• Legitimate Interest: For responding to enquiries and improving our services
• Contract: For providing consulting services you have requested
• Legal Obligation: For compliance with applicable laws

5. Sharing Your Information

We do not sell your personal information. We may share your data with:

• Third-party service providers who assist us in operating our website and business
• Professional advisers (lawyers, accountants) when necessary
• Government authorities when required by law

All third parties are required to maintain the confidentiality of your information and use it only for specified purposes.

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy:

• Contact form submissions: 3 years
• Newsletter subscriptions: Until you unsubscribe
• Client records: 7 years after engagement ends
• Website analytics: 26 months

7. Your Rights

Under UK GDPR, you have the following rights:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate personal data
• Erasure: Request deletion of your personal data
• Restriction: Limit how we use your personal data
• Portability: Receive your data in a portable format
• Objection: Object to certain types of processing
• Withdraw consent: Withdraw consent for marketing communications

To exercise any of these rights, please contact us at [email protected].

8. Cookies

We use cookies to enhance your browsing experience. Our Cookie Policy provides detailed information about the cookies we use and how to manage your cookie preferences.

9. Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

10. International Transfers

We primarily process data within the UK. If we transfer your data outside the UK, we ensure adequate protection through:

• Adequacy decisions by the UK Government
• Standard contractual clauses
• Other appropriate safeguards approved by the ICO

11. Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal information, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the "last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

13. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal data properly. Visit ico.org.uk for more information.